In 2007, when Gina Begin founded Outdoor Women’s Alliance in 2007, it began as a vehicle for women to learn from each other on all-female adventure trips. Gina recalls that “no one cared about how their hair or clothes looked in the backcountry”.

However, ten years later in the new era of social media, women in the outdoors has taken a turn for the fabricated. Some of the pictures we’re seeing seem to take natural out of nature. We see women posed in fashionable gear with picturesque backgrounds and what we’re not seeing is the journey it took to get there. While we’re all for nature-inspo posts, we want to see more women getting dirty! Read more about the Outdoor Women's Alliance in Travel and Leisure

They're definitely worth the follow on the Insta webs too.