The Women Tackling The Snow Sports Industry


I suppose I got tired of waiting for the industry to change, and quite honestly I looked around at all of the men doing it and I thought to myself, “If they can do it, so can I.” - Jen Gurecki, CEO Coalition Snow


Still Stoked writer Kelsey Hebert chats with Jen Gurecki about launching a business in a male-dominated space, indie versus heritage brands in the snowsports industry, balancing shredding the patriarchy with shredding pow, oh yeah and global domination.

Get the full interview here.