Female Founders Changing the Outdoor Industry
Misadventures Magazine went on a quest to find out "Where the ladies at!?"
What I heard nine out of 10 times (spoiler: “No.”) was unsurprising. OR is a conference for an industry that’s been dominated by men, white men, for well, ever. Of my favorite answers:
“I’m sorry that the owners are male.”
“My wife owns 51 percent of the company so it’s technically female owned.”
“It’s not woman-owned, it’s family-owned.”
“I mean, we like women.”
This year’s Outdoor Retailer seeped with irony, especially when you consider the theme of the show: “An Industry Reimagined.”