Female Founders Changing the Outdoor Industry


Misadventures Magazine went on a quest to find out "Where the ladies at!?"

What I heard nine out of 10 times (spoiler: “No.”) was unsurprising. OR is a conference for an industry that’s been dominated by men, white men, for well, ever. Of my favorite answers:

“I’m sorry that the owners are male.”

“My wife owns 51 percent of the company so it’s technically female owned.”

“It’s not woman-owned, it’s family-owned.”

“I mean, we like women.”

This year’s Outdoor Retailer seeped with irony, especially when you consider the theme of the show: “An Industry Reimagined.

After wading through some dude soup - they finally found what they were looking for. Check out these female fronted companies.