Using Skis As Your Canvas

They say to never judge a book, or in this case, a pair of skis, by its cover but we like to think that once you've already invested the time and energy to create a product that's going to perform just the way you want it, shouldn't you continue to pay the same attention to detail in the aesthetic design as well? 

Olivia Dwyer takes a closer look at how ski and snowboard manufacturers work with artists and athletes to develop visuals that create a deeper connection between riders and their gear.