Can the Outdoor Industry Truely be Inclusive if Inclusivity is Driven by the Bottom Line?
A major theme at this year's Outdoor Retailer tradeshow was celebrating a new age of "inclusion" but is the industry really being inclusive when the only group it focuses on are women and its efforts are driven by the bottom line?
Marinel DeJesus of Brown Gal Trekker pulls back the curtain on the outdoor industry's recent feminism movement as being motivated by the fact that 67% of consumers are women. If the outdoor industries sole motivation for diversity is attracting more consumers - can it ever truely be diverse?
Marinel discusses how a lack of accountability in the industries and the drive to make money is blinding companies from doing the real work to put people of color in positions of power and creating real change in the industry.